Evolution of Advertising in Nigeria Essay

The Nigeria Advertising had its humble beginning rooted in colonial history, advertising development could be traced to about 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to cater for the marketing activities of the colonial masters in both Nigeria and West Africa. This company was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidiaries newly Afro media, the outdoor medium and Pearl/Dean, the cinema arm. With the setting up of the companies then headed by expatriates, the companies were to enjoy a monopoly for a long time to come it was not until 1950’s when other advertising agencies started to emerge on the scene. Ogilvy, Benson and Martha (OBM) and Grant were later to join the fray to form the big three in the industry. The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation (NBC) where he only television stations that operated in the four regions of East, West, North and later Midwest. These regions later set up their private stations pioneered by the West, at Ibadan, prior to independence. In 1960 and 1962 respectively, Enugu and Kaduna followed suit. And with the creation of more regions by the General Yakubu Gowon (rtd) administration and creation of more states by both Alhaji Shehu Shagari and Ibrahim Babangida regimes, more state government-owned television and radio stations were established. Daily Times, Express, Tribune, New Nigeria and Sketch were among the fore-runners in newspaper publishing. Some state governments also published newspapers that addressed their local audience. Two major magazines- Drum and Spear from Daily Times stable were also at the time published. Between the early 1960’s and 1970, there was no spectacular development in the industry. But the promulgation of Nigeria Enterprises as promotion Decree of 1972 popularly known as Indigenization policy urshed in a new phase in the industry. The policy transformed key positions in corporate organisations to indigenes. Mr Silvester, Muoemeka was by the dictates of  the policy to emerge the first indigenous chief executive of Lintas. Lintas further empowered more Nigerians to take up the business of advertising some of whom had to leave broadcasting to embrace the new thinking. By the later 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well, no doubt, was a watershed in the industry of advertising in Nigeria as the agencies brought new ideas into the industry while taking creativity to a higher. Before the turn of the decade, 23 agencies had been formed. With the steady growth in the number of practitioners and agencies arose the need for associations to be formed to advance their common interests and a regulatory body to that would regulate and standardize advertising practice. A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of  Protecting practitioners against unfavourable business. The association was later renamed Association of Advertising Agencies of Nigeria. As the industry continued to grow in volume of business and complexity, more and more people were attracted to the industry. The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated. APCON started operation in 1990 with the employment of the pioneer registrar in the person of Dr Charles Okigbo. The era of economic restructuring and liberalization opened up the Nigerian business to global economy. Foreign investments started flowing into the economy the expatriates who once left the shores of the land due to the indigenization policy gradually returned. And with them, the boom in economy. Aside, privatization of mass communication medium in the 1990’s also witnessed the setting up of private  owned media houses which are platforms for advertisement placements. â€Å"But in the 1990’s the sector came alive. Not only that alarming and ambitions agencies such as Prima Garnet, Sotu and Caesars sprang up, the sector began to expand beyond advertising as full services public relation firms such as the Quadrant JSP and Quest were established. Also the era witnessed the mad rush of foreign affiliations. While some agencies sought this affiliation to help boost their human capital, others just joined the bandwagon just to feel among.† As the business expanded, related services providers joined the fray to cash in on the boom. Not long after they formed themselves into association to also further heir cause and protect their interest. Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) emerged. Not long the industry became an all corners affairs. Competition became very stiff and practitioners started adopting unwholesome means to undercut one another. Industry debt became a major issue to the extent that it attracted the attention of past federal government who encouraged the practitioners to find a way of resolving the perennial problem. Just as competition continued to get stiff, agencies did not rest on their oars as they embarked on training of their staff who will be able to meet the challenge of modern day advertising. As creativity took centre stage, the industry witnessed a lot of innovation and creative ideas. The foreigners who started coming back brought with them standard and professional which changed the advertising landscape. Restructuring, training and brand building and creativity have taken centre stage.

Brigance Testing - Inventory of Early Development Coursework

Brigance Testing - Inventory of Early Development - Coursework Example This essay stresses that the assessment normed on the early childhood inventory for children aged between zero to seven years. This includes majorly children attending Pre-Kindergarten, Kindergarten, and First Grade. The assessment focuses on the general knowledge of these children in the eleven particular areas of assessment, which lead to the determination of the learning progress of child. The test focuses on children at their early stages of learning in order to create a suitable learning environment for them in the future by setting the right track from as early as Pre-Kindergarten. At this early stage, a child gets to know his or her weaknesses and strengths, and then starts improving on them instead of letting the problem lie for some years into the middle school, for instance, before commencing work on it. This paper makes a conclusion that this assessment is also adaptable to children with limitations, such as those with communication and language limitations. The test enables teachers to identify the particular areas in their limitations that make it difficult for them to undertake a proper learning experience. The schools in question focus clearly on the administration of a Bringance Test to the children during admission in order to determine their weak and strong areas, as well as come up with the right strategies to improve and maintain their performance in order to enhance their learning experience. This test enables children to improve their learning progress from an early stage

How Bismarck used wars to bring about the creation of the new German Essay

How Bismarck used wars to bring about the creation of the new German state.Why was Bismarck successful in unifying Germany when the revolution of 1848 failed to do so - Essay Example At that time, Austria was not willing to recognize a united Germany predominated by Prussia. Thus, a meeting was held at Olmutz by Austrians n the November of 1980 which was torn down by Prussians and thus the contract of Prussian Union was given up. This meeting is seen by the Prussian historians as a disgrace of Olmutz. Significantly, the Prussians were more dominant in Zollverein operations and thus the Germans created a union in 1834 to renaissance to free trade. The five German states, comprising Austria, were not part of Zollverein by 1854. Thus, economic empowerment of Prussia was guaranteed again.2 But, this dominance was achieved by Otto von Bismarck during the era of 1815-1898 for Prussia. He was selected as the President in 1862. He inherited the Prussian nobility or better known as Junkers from his father’s side. A highly conservative person, he succeeded to many diplomatic posts. The times of constitutional crisis marked the beginning of his prime minister career. William I (1861-1888), who was a regent since the year 1858, became the then Prussia King in the year 1861 after his brother’s death. This new king was contemptuous towards army receiving more funds and also was disdainful towards the lower house of legislature. King was reluctant to support the established military and wanted to build up his own army. But, he needed tax revenues for this endeavor. Parliament refused to this notion. Thus Bismarck decided to receive taxes somehow, without the parliamentary consent. The loyal people of Prussia paid the taxes; and the King with Bismarck’s assis tance gave birth to a new army. 3 Bismarck needed a strong military because according to him, military power was more than the power of masses. He blew off the liberal constitutionalism as shown by the Frankfurt Assembly. Being a pragmatist, he devised that force was the ultimate success factor; and being a

How was picture production affected by the rise of the city of Edo Essay

How was picture production affected by the rise of the city of Edo - Essay Example Edo culture saw the living side by side of both the rich and poor in Japanese society. This gave rise to a different point view in interpreting nature which with the combination of the principles taught in Zen Buddhism gave rise to the aesthetic values which characterized Japanese art. These values of suggestion, irregularity, simplicity and perishability, as Donald Keene identified them. Suggestion or yugen is the characteristic wherein the artist suggests a hint of nature. There is no idealization of the subject but connotes a suggestion of what it is in relation to what it truly is. The artwork gives an indication of reality and does not capture the subject in its real form. Zen Buddhism influence is reflected in Japanese aesthetics through austerity and simplicity in presentation. Perishability captures the very essence of life and nature, showing the impermanence and sadness that pervades its reality. All these elements are brought to together to constitute the Japanese measure of aesthetics in all its art forms, from painting, literature, architecture, pottery, to wood block prints. Even the tea ceremony as a Buddhist ritual is influenced by the tenets of these aesthetic building blocks which form Japanese culture. Edo culture had a great influence in the development and adoption of these aesthetic cornerstones. A great fire suffered by the city brought about the popularity of wood print blocks or ukiyo-e. Ukiyo-e in general is the stylized school in Japanese painting especially prints using colored wood blocks. Ukiyo-e gained popularity as an affordable means of acquiring art, especially among the middle class population of Edo. The Ukiyo-e style was described as a â€Å"floating world† because it describes the instability of common people’s lives. It often portrayed ordinary people, actors, courtesans, vendors, and the like. A woodblock print by Kuryosai Isoda depict a â€Å"kamuro† or courtesan in the middle of two other

Assignment # 2.2 Example | Topics and Well Written Essays - 750 words

# 2.2 - Assignment Example portant because patients data will be stored I better way and also activities in the health facility will be done quickly meaning it would be manual or paper work which will need all the information to be in paper form and taken to the next medical professional but will be reflected direct to the professionals computers thus lowering the cost of employment. My advice to Carla is that she should ignore the opening in the other medical facility as a medical assistant because in the future also the facility will endorse this new technology despite been assured by her friend she has not heard any information for her practice joining a network or switching to the EMRs. If Carla decides to stay she should prepare herself mentally so that she may understand the new system and she will be of great help to the practice because of her basic computer skills and also because she is young she will be able to master the new technology faster than her other workmates. If I were her could have remained in the facility. As a healthcare professional, though I will be employed I will always take the work seriously as the owner because this is my passion, my career and I would like to see it in the next level. I will invest my time and resources to help all those who will be in need of my service at all the time. I will always set standards and examples for my coworkers to follow. I will make all the efforts to see the health care improve. I will always be in the frontline when it comes to reforming the nation’s health care system. Government should be fully be involved in reforming of healthcare services for instances the government should ensure that each citizen who is living beyond the poverty line have free access healthcare, they should also construct more facilities to make easier for patients to access healthcare services. It important for people to have health insurance because it helps in case the patient cost of treatment is huge, it relieves the patients family the

Summary of a Professional Ethics Article Essay Example | Topics and Well Written Essays - 1250 words - 1

Summary of a Professional Ethics Article - Essay Example This is quite synonymous to the fact that every citizen can avail medical facilities when they require it. In the United States, there are several active private organizations that are providing legal services to the general public on a very low price. Their charges are not dependent on the market price. Government is also taking an active part in providing legal facilities to the citizens where they cannot afford one. In order to determine who provisions these legal services, the author has taken a few assumptions. One such assumption involves that the community has accepted an adversary system. The adversarial system involves having advocates from both parties and then having a judge or a jury decides what is right (Corrin,  2004, p.  3). It is assumed that the citizens will have 4 basic rights: Every citizen is entitled to log a complaint to a judge or a tribunal, once a complaint is logged, the other party has to come in front of the court and explain their actions, they have a right to unanimously agree on the decision the judge has made and if the complaining party wishes, they can have the decision implemented. Since the judge is only involved for the decision making process, it is also assumed that the parties will gather their evidences (Richards & Rathbun,  1999, p.  6). It is also assumed that the judge has a responsibility to provide a healthy space for both parties to present their arguments, to give a fair decision, to make the rule applicable for all future similar cases and to explain their reasoning process to make it understandable to both parties involved why that specific decision was taken. This system relies on both parties to unanimously agree with the decision placed by the judge and the judge to be impartial (Glendon, Wright-Carozza, & Picker,  2008, p.  101). Once the judicial system is setup, it is important to understand the need for the community to be well aware of their rights to avoid injustice.

Woodside Company Essay Example | Topics and Well Written Essays - 750 words

Woodside Company - Essay Example According to the policy of national interests, leaders of all countries are assumed to act in a rational way with the aim of safeguarding and pursuing their state objectives. This means that countries emulate the policies that are considered by the leaders to be of importance in developing and improving the well-being of their societies1. In their efforts to attain an economic growth and ensure transparency in the oil industries among other sectors, governments have adopted the policy of national interest. For instance, to safeguard the interest of local and foreign investors in the Australian oil sector, the government has put in place various measures to regulate the oil industry. For example, the government prohibited Royal Dutch Shell and BHP from undertaking the acquisition of Woodside Petroleum. The acquisition was valued at $35bn. One of the major strategies that Shell Company adopted was to take over Woodside incorporation with an objective of expanding its market share. Acco rding to Peter Voser, the company chief executive officer, this strategy was emulated in order to enhance innovativeness and competitiveness thus expanding the capital base leading to expanded investment and high dividends. Additionally, the company was focused at maintaining a sustainable cash flow that would make it to effectively meet its short-term liabilities and improve the company liquidity. However, based on the concept of the national interest, Peter Costello, The Foreign Acquisitions and Takeovers Act (FATA) treasurer rejected the move by Shell Investment Limited to purchase a majority interest in Woodside Petroleum Limited. Woodside Company is responsible for managing natural gas consortium that is based at the North West Shelf. According to Costello, Woodside Petroleum Limited had a national interest to maximize the production of natural gas from North West Shelf in order to increase the country sales and compete with other countries in the world natural market2. Additio nally, the Australian government was focused at protecting Woodside performance in the stock exchange market. Even though Shell aimed at controlling Woodside Company under the leadership of Don Voelte, Woodside management and the politician in Australia were against the Shell decision making it to be frustrated. One of the major aspects that were targeted by Shell is the Woodside-operated Pluto project that was generating large volume of oil resulting to increased profitability for Woodside3. Additionally, Shell argued that if given authority to control the $43bn Gorgon gas project among others that are located in Western Australia, it would increase the total revenue and initiate a sustainable growth as compared to Woodside. The sale offer was valued at $10 billion4. In 2010, Shell energy Holdings Australia Limited (SEHAL) agreed to sell 78 million shares that it has in Woodside to UBS AG. The sale resulted to the reduction of Shell interest in Woodside by 29%. In addition, the sel ling of the shares resulted to reduction of Shell capital in Woodside by 10%. In this regard, major issues that affected Woodside were mostly determined by the Woodside management team5. In the same way, SEHAL was focused to retain the remaining shares for at least one year. According to Peter Voser the CEO, Shell is determined to expand its investment portfolio in Australia. It is worth to note that even though Shell was prevented from acquiring majority interests in Woodside, the company purchased Australia LNG thus increasing its production capacity to 2.7 mtpa in 2010. The company is focused at increasing this capacity to 6.5 mtpa in the next 3 years. Having sold its shares at